attitude and attitude change pdf

Attitude And Attitude Change Pdf

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Developing appropriate intervention strategies for cancer-related communications depends on understanding the basic mechanisms underlying persuasion. By examining the psychological processes through which attitudes change, cancer researchers can understand and predict further changes in behavior and maximize the chances of designing effective research and interventions. In the present article, we group the main persuasion processes into meaningful categories to provide a useful guide to organize the reviewed findings. The present review provides a detailed examination of the different psychological mechanisms through with such persuasive matching effects and exceptions might occur. Most users should sign in with their email address.

Attitudes and Behavior in Psychology

Attitudes are important because they can guide thought, behavior, and feelings. Attitude change occurs anytime an attitude is modified. Thus, change occurs when a person goes from being positive to negative, from slightly positive to very positive, or from having no attitude to having one. Because of the functional value of attitudes, the processes that change them have been a major focus throughout the history of social psychology. According to dual process models of attitude change, research on this topic can be organized according to two general types of processes: 1 those that occur when one puts forth relatively little cognitive effort, and 2 those that occur with relatively high cognitive effort.

The Psychology of Attitudes and Attitude Change (PDF)

This chapter discusses the definition of attitudes as evaluations, with beliefs, intentions, goals, and behaviors as the psychological building blocks of attitude-relevant processes. These considerations can take place at both the specific level of a single behavior e. Classic and contemporary attitude scholarship have provided a theoretical understanding of prediction and change in behavior at both the specific and broad levels of analysis. Personality instruments have contributed to identifying trait associations with specific attitude processes, including structure, functions, and bases, as well as attitude and belief change. Future personality research, however, would benefit from adopting attitude models that clearly distinguish psychological building blocks rather than confound feelings, thoughts, and behaviors as being equivalent or equally close to behavior end points. Keywords: attitude , multiple behaviors , processes of change , belief correction , selective exposure. Access to the complete content on Oxford Handbooks Online requires a subscription or purchase.

The literature on opinion and attitude change continues to probe deeper. The author of this paper argues that attitude change is a function not merely of attitude toward an object but also of attitude toward a situation. This proposition further complicates the study of expressed opinion change and behavior change in relation to attitude, and leads the author to consider several new methods for assessing attitude change. Most users should sign in with their email address. If you originally registered with a username please use that to sign in. To purchase short term access, please sign in to your Oxford Academic account above. Don't already have an Oxford Academic account?


PDF | Attitudes and attitude change remain core topics of contemporary social psychology. This selective review emphasizes work published.


Attitudes and attitude change.

In psychology, an attitude refers to a set of emotions, beliefs, and behaviors toward a particular object, person, thing, or event. Attitudes are often the result of experience or upbringing, and they can have a powerful influence over behavior. While attitudes are enduring, they can also change. What's your opinion on the death penalty? Which political party does a better job of running the country?

Attitudinal Judgment pp Cite as. Since the early days of social psychology, the concept of attitude has gone through many changes. Research on attitudes was vigorous during many decades but is less prevalent at present.

If people seek congruence between their beliefs and feelings toward objects, then attitudes can be changed by modifying either the beliefs or feelings associated with them. The incongruity thereby aroused may, in the former case, result in the feeling changing to become consistent with the altered beliefs; in the latter case the beliefs may change to become consistent with the altered feeling. The first type of change has already been demonstrated in research studies.

The Psychology of Attitudes and Attitude Change

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